Stylish Star Allu Arjun is the new brand ambassador for Joy Alukas which is a biggest jewelry retail show room in South India. This is the third product Allu Arjun is endorsing apart from 7up and Colgate.
With Allu Arjun signing as the new face, Joy Alukas is reinforcing its strong bond and connect with its target audience of youth and family consumers. Buzz is that Allu Arjun will continue as brand ambassador for this brand for next 2 years. Allu Sirishconfirmed this in Twitter. He said 'Joy Alukkas has signed Allu Arjun as its AP brand ambassador. The ad was shot & campaign will go live soon.'
Allu Arjun’s upcoming film @Iddarammayilatho is going to commence from December 16. Puri Jagannadh is going to direct the film and Bandla Ganesh will produce this romantic entertainer under Parameshwara Art Productions banner. The film will head to Mumbai to shoot for a song and from there they’ll head to Bangkok where the film’s principal shooting will take place for almost a month. Majority of the film is expected to be shot in New Zealand. Amala Paul and Catherine Tresa are the lead actresses in the film. We had recently reported that Puri Jagannadh and Bandla Ganesh are taking great care to present Allu Arjun in the most stylish manner. A photoshoot with almost 60 different costume changes was done on Allu Arjun. Moreover, sources tell us that Puri Jagannadh has worked really hard on each and every aspect of the film. Amol Rathod is the cinematographer and Devi Sri Prasad is going to score the music.