Stylish Star Allu Arjun is the new brand ambassador for Joy Alukas which is a biggest jewelry retail show room in South India. This is the third product Allu Arjun is endorsing apart from 7up and Colgate.
With Allu Arjun signing as the new face, Joy Alukas is reinforcing its strong bond and connect with its target audience of youth and family consumers. Buzz is that Allu Arjun will continue as brand ambassador for this brand for next 2 years. Allu Sirishconfirmed this in Twitter. He said 'Joy Alukkas has signed Allu Arjun as its AP brand ambassador. The ad was shot & campaign will go live soon.'